A common question amongst business owners who are interactive in their approach to online marketing. “What happens if I decide on a better domain name?” “Do I have to move the website or have a new one built to mirror our current website?” Simple answer is no. For the reasons you sought a different domain name the most common being: “the domain name is too long”, “the new one is more catchier” or “it’s hard to remember”. Your domain name is really a first impression on the web, in search results on a business card. The domain name can make or break whether potential clientele visit your website.
So let’s say you’re printing out business cards and you want the new domain to be displayed instead of the old one, yet inside you’re wondering how can I get the new domain to lead to the current website. This is called domain forward, and much like my previous post “What are DNS Nameservers“, it is as simple as logging into the account you purchased your new domain with (domain management account) and viewing the options for the domain.
Unfortunately forwarding may not be available on all domain account management providers, but for a lot of the well known domain providers this is a free service. Simply find a field that says “Forwarding” and insert the URL (web address of your current website) into the field, save and voila, you’re finished. The settings may take between 3 minutes and 24 hours to take effect, but when it does, you can use your new domain name to print and market to your customers.



